Show your support on Small Business Saturday

Posted by Cherry Pullinger on

We’re asking Wellington folk to show their support by shopping in our town with independent small businesses on Small Business Saturday, December 3 (2016).

We were absolutely thrilled to make the list of top 100 businesses in the UK, but it’s not just about us, it’s about every small business in the town and area and getting behind them. It’s companies like these that are the backbone of the British economy.

The campaign has not only highlighted us and our traders to a wider audience, but it has also helped us connect with other small businesses in the area and further across the country. It is a great means of support and inspiration for us and we’ll be proudly celebrating everything that’s great about small businesses on Small Business Saturday, December 3.

Anyone who shops with us knows they are helping to support not only us as a small business but our traders too, whose products we wouldn’t be able to do without.

Small Business Saturday is the UK’s most successful small business campaign. This is the fourth year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24% on the previous year. 

The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. More than 75% of local councils supported the campaign, giving considerable national reach into communities.

The campaign is a nationwide promotional and marketing tool for small businesses. It is totally free to participate and any small businesses can get involved, from one-man-bands, through to a high growth office and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses. 

Campaign Director, Michelle Ovens, said: “The British public has a great affection for small businesses and we continue to see that grow year on year. Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK.

“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”

Small Business Saturday, which is a grassroots, not-for-profit campaign, was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small. 

The campaign also benefits from the backing of leading business organisations including the Federation of Small Businesses and Enterprise Nation. The campaign is also supported by PRS For Music, TalkTalk Business, Vistaprint, Post Office and Clear Channel.

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