Show your love for wool this winter

Posted by Cherry Pullinger on

The Campaign for Wool’s Wool Week takes place from October 10 until 16 and we are encouraging you to support our traders who source, design, create, produce and sell wool products.

Naomi Stannard from The Crafty Shepherd, whose products are available from us, said: “The Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness, The Prince of Wales, in order to raise awareness among consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.

“I am a fibre artist specialising in needle felted animals and decorative art. All of the crafts and gifts I make are made with the fibres from the alpacas and rare breed sheep that we keep on the farm.

“We are a family run farm in Somerset and have more than 40 acres with 300 sheep, with a mixture of 14 different rare and primitive breeds, a herd of 20 alpacas and we also run a colony herd of English Angora Fibre rabbits.

“We house some of the rarest of breeds with the most endangered being the Boreray sheep with between 300 to 500 in existence. All our fibres and wools are processed and dyed here on the farm using traditional skills and equipment and all my creations can be sourced back to individual animals that provide the ‘best of home grown British wool’. My Great Grandfather was a shepherd who worked out from a shepherd hut so sheep are in my blood.

“It is so important that people are aware of the importance of wool. Besides feeling warm and luxurious, wool offers some of the best benefits for us and our homes. It is naturally flame retardant as well as stain resistant.

“It is also a fantastic insulator, so while it feels and looks cosy, it also actively locks the heat in your house. It’s also 100% sustainable and biodegradable and new research also shows that wool acts as a natural filter and purifies the air in your home.”

Some of our other traders who also stock wool products include Gold Interiors and its Abraham Moon throws, Fleetwood Fox which designs and creates rugs from New Zealand wool and Crump & Co, which also sells wool throws.

“It is super important to support the traders within our shop and we really hope you will get behind Wool Week and show Naomi as well as our other wool-based traders, some love this winter.

Here we’re all about supporting small businesses, local companies and people who are very often table top entrepreneurs. By getting behind these micro firms we’re all helping build a stronger local and British economy, which is good for everyone.

Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign for Wool has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses, from luxurious fine merino knitwear and cloth through beautiful hardwearing interior products to fire-retardant insulation for the home.


Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen a threefold increase in the price farmers receive for their wool.

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